The program has an intake of 60 students, is specifically designed to cater to the needs of the next generation of family business owners who are eager to expand their businesses, as well as aspiring entrepreneurs who are driven to create value, generate employment, and build wealth. The curriculum is carefully crafted to offer students a comprehensive understanding of the essential aspects and intricate nuances of family business management. Aligned with the Start-up India movement, the program aims to foster a supportive ecosystem for young students by equipping them with the necessary skills and knowledge. It aims to empower them to thrive in the entrepreneurial landscape.

The curriculum incorporates a perfect blend of traditional classroom teaching, engaging case studies, and innovative experiential learning methods such as role play, simulations, and field-based courses. This diverse range of pedagogies ensures that students gain a holistic understanding of real-world business scenarios and develop practical skills to tackle complex challenges. Field courses are an integral part of the program, providing students with valuable hands-on experience. These courses include summer internships specifically tailored for budding entrepreneurs, domestic and international industrial visits, and opportunities to develop a business plan. Through these immersive experiences, students are able to visualize disruptive business models, devise winning strategies, and pave the way for innovative start-ups.

Overall, the program goes beyond theoretical knowledge and actively engages students in practical learning opportunities, enabling them to become well-rounded entrepreneurs equipped with the necessary tools to succeed in the dynamic business landscape.

The programme aims at:

• Preparing students to successfully scale and grow their family business in the vortex of continuously changing landscape of business

• Making students learn the facets and nuances of family business

• Nurturing entrepreneurial abilities in students

• Providing wherewithal to entrepreneurs seeking to launch start-ups